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Resources

Straight answers about websites, search and AI — for people running a business

The guides we wish every client had read before their first website. No jargon, no scare tactics — just what works.

Flowing layered green silk ribbons traced with fine gold contour linesFeatured guide
Web strategy · 6 min read

Why most small business websites fail quietly (and how to catch yours early)

The site launches, it looks fine, everyone moves on. Months later it becomes clear it isn't doing its job. The failure almost always starts before design ever began.

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SEO · AEO · GEO

SEO vs AEO vs GEO: how to get found when customers ask AI instead of Google

Search is splitting into three channels: classic rankings, direct answers, and AI citations. Here's what each one means and how to be visible in all three.

7 min read
On-page SEO

The 8 places on a page where keywords actually matter

Keyword placement isn't about stuffing — it's about putting the right phrase in the handful of zones search engines weigh most heavily.

6 min read
Buying guide

7 questions to ask before hiring a web developer (and the answers you should hear)

Most website regret traces back to questions that were never asked. Here's the checklist that separates professionals from template-flippers.

8 min read
Hosting & care

What website maintenance should actually include (a quarterly checklist)

If you pay for maintenance and receive silence, you're not buying maintenance — you're buying hope. Here's what a real care plan covers, every quarter.

7 min read
Performance

Page speed, Core Web Vitals and mobile images — explained in plain English

Google measures how your site feels to use, and ranks you partly on it. Here's what the metrics mean and the fixes that move them most.

7 min read